Dieser Blog dient als Grundlage für einen Vortrag mit dem Titel "IST DIE REALE WELT NICHT GENUG?" beim Berner Werbeclub zum Thema Web 2.0.

Freitag, 29. Februar 2008

Noch eine Studie...

Ich mache hier keine Werbung von solchen Studien, sondern weise nur darauf hin wie "modisch" es derzeit gerade ist, zum Thema Web 2.0 eben auch "Studien" zu veröffentlichen. Falls sie auf die Seite gehen, achten Sie darauf, dass Sie nicht irrtümlich eine Bestellung auslösen, denn billig ist dieses Werk keinefalls...


A new sector report from ARCchart:

MOBILE USER-GENERATED CONTENT AND WEB 2.0
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Understanding the Web 2.0 phenomenon as it transitions to the handset and the impact which user-generated content on the mobile phone will have on the industry.

Click here to download a sample of the report:
http://arcchart.msgfocus.com/c/1vURrnpv0XWPU

The user-generated content (UGC) market is one of the most dynamic and rapidly changing sectors in the web economy and companies like MySpace, Facebook and Second Life have grown to become major web brands commanding huge valuations. This report presents an in-depth analysis of the user-generated content transition to mobile. The technology and market drivers fuelling the development, deployment and uptake of phone-based UGC services are discussed, and the challenges and opportunities which this new market presents to operators, services providers and platform vendors are examined. The regulation and privacy issues which arise when UGC goes mobile are also investigated, and the potential revenue models are scrutinized.

Topics of coverage include:

[+] Overview of user-generated content and Web 2.0 [+] Technology and market drivers fuelling the uptake of phone-based UGC [+] Round-up of UGC activity and trends within the mobile market to date [+] Widgets as a UGC enabler [+] The principle sources of revenue for mobile UGC [+] Company profiles for the most active players in mobile UGC [+] Analysis of the commercial opportunities for the key stakeholders [+] Discussion of the UGC technology trends: from SMS to avatars and IP upload to A-GPS [+] Forecast for the growth in mobile UGC revenue broken down by revenue source and content category

For more information please contact:

Selma Liemborg
Sales Executive
sliemborg@arcchart.com
+44 207 456 9669

http://arcchart.msgfocus.com/c/1vVsMktSIq3lX


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